Abstract:
My time at RMIT has given me an appreciation of the complexity and craftsmanship that exists in construction of a garment. Early on, I didn’t dedicate enough time to explore the possibilities of textiles within my studio. Evolving my own design process has allowed me to include textiles as a basis for development. Last semester I experimented with knitwear to see how the construction of the fabric could be used to inform my design process. The outcome depended solely in the fabric and I essentially had to design around the fabric. This year I want to explore knit constructions and essentially use the fabrics as ‘patterns’, which can inform my process. Isolating knots, wales, courses and loops, I can ‘build’ garments as opposed to sketching them. This time the outcome will depend on a number of factors; the structure I choose, fabric and the size/shape of the loops. Complex structures that couldn’t be produced by hand knitting can instead be created with repeating loops. I understand I can’t have complete control over the reception of my work, but where I choose to position it will affect how it is received. Essentially I’m looking into alternative design systems, and this will need to be communicated in my work. There are connotations attached to commercial and conceptual fashion and I am still struggling to find where to position my work. Finding the balance between creating an image of the garment and representing the origins of its development is important to get right.
Aim:
I want to broaden the methods I use to develop, design and construct outcomes. It is essential to show the consumer the importance that I place in process, from concept to the body, which will be reflected in my communication methods. I also want to be able to define the relevance of work and decide where it can fit in the fashion system.
Methods & Approach:
Last semester I was intrigued by Brian Eno’s drive to imagine new concepts simply by questioning the simplest techniques and processes.
Trying to break away from the accepted way of working was both daunting and exiting. Creating an original process meant that there were no references that I could rely on to guide my process. Essentially I allowed myself to thoroughly investigate the materials I was working with before thinking about the relationship to the body or garment. I led myself to redefine what I believed to be ‘designing’. I want to continue with the methods I developed last year to question how I can create alternative systems to produce garments. This will result in a series of experiments that will lead me to analyse the results and use that knowledge to develop new experiments. Once enough information has been collated, I can then start to build garments on the body from structures and materials I have explored. Documenting this process is essential to my communication as the catalogue, website and ‘advertising’ image will reference this heavily.
Outcomes:
The nature of the design process I am using keeps me from knowing what the exact outcomes will result in. The experiments will slowly allow me to know what I can construct. A series of structures will develop from the experiments, which will then need to be translated to the body. My intention is to broaden the methods I use to produce outcomes for the body, which may result in a series of garments or just one that is culminates the techniques and constructions I have developed.
My focus over the next month or so is starting to create a successful communication framework that includes the ‘virtual’ world and the ‘physical’ world. Already I know a few areas of communication I will need to find collaborators for.
-A website gives me the power to direct the user through my process of design. My website might only use selected images of my process, like a PDF booklet, without any images of the outcome. Working alongside a photographer and web site designer would be critical for it’s effect.
-Producing a catalogue of my work last year was a really successful way for me to summarise my work and have complete control over the words and images used. It also allowed me to collate the semester’s work and summarise it.
-I think traditional advertising campaigns, when done right can capture the ideas of a brand or collection really well. What I’m really trying to capture is a single image that I can use to communicate my years work. Out of all this, if I can only use one image to represent my work what will it focus on? Design process or outcome? And can it do both?
As a designer I find process the most fascinating aspect of my work but I also enjoy collating and presenting it. I understand that not everyone is a designer and people want to see the finished outcome. This being my final year, I am very aware that you can’t design in the context of a classroom. There has to be a bigger picture. Put simply, People ignore design that ignores people. There needs to be a consumer at the end of the cycle and they need to be respected. They may not necessarily be buying the garments I have developed, but they will respond to my work simply by looking at it in a magazine, editorial, online, video or exhibition.
I’m not interested in fitting my work into the traditional fashion system or putting it in a position where others have the opportunity too. A runway has immediate connotations of fashion, and an exhibition has immediate connotations of art. The three areas of communication I want to express my work in can be controlled heavily by me. A traditional runway/exhibition may not offer that same control which is why I want to invest more time in contemplating the physical communication of my work. Jessica Bugg’s article in fashion practice journal was based on her PHD research on Fashion at the Interface: Designer-Wearer-Viewer, she noted:
‘ Fashion classification has increasingly focused on consumption and market level, as opposed to reflecting the designers intention, process and the context for which the work was designed. Clearly there is a growing divide between commercial and conceptual fashion and production and consumption models can be addressed in this light.’ Pg 30
I have begun to define the ‘consumption models’ I want to explore, but as I begin to define my work further, I hope this will give clues as to how to physically present my garments to the consumer.